smart car favourite: beach volleyball!

smart car extends its commitment to beach volleyball as the presenting sponsor at the FIVB Beach Volleyball Swatch World Championships 2011 in Rome

Vitality and maximum agility characterize successful beach volleyball players as well as the fancy city car smart. Following almost ten successful years of supporting international beach volleyball, smart now further extends its commitment by securing the presenting partner rights for the FIVB Beach Volleyball Swatch World Championships 2011 in Rome. smart is proud of its long lasting partnership with professional beach volleyball and is looking forward to enthusiastic moments during this year’s highlight of the beach volleyball season.

“Beach volleyball is a fascinating sport that we have been supporting for many years because we feel a perfect fit to the smart brand. The game is fast, dynamic and…for2…!!!”, says Dr. Annette Winkler, Head of smart. “As this time, the location of the event is Rome – the secret capital of smart: there is one smart for2 of every 43 inhabitants – we are especially motivated to further make a significant contribution towards an unforgettable experience for all involved participants as well as the expected high number of spectators and visitors.”

“We’re really pleased to have won the Daimler Group as a cooperation partner. smart’s sponsorship of the event in the Italian capital underlines the importance of beach volleyball in the marketing activities of the lifestyle car brand”, says Jizhong Wei, FIVB President. “In Rome we’ll experience many innovative elements in the promotion and implementation of the FIVB Beach Volleyball Swatch World Championships 2011 powered by smart. The focus will continue to be on the athletes and we will underline this approach with an innovative campaign, the likes of which volleyball and beach volleyball have never seen before.”

At the  FIVB Beach Volleyball Swatch World Championships Rome 2011 powered by smart the world’s best 96 women’s and men’s teams will battle for the title of World Champion, prize money totalling US$ 1,000,000 and for valuable points to qualify for participation in the 2012 Olympic Games in London. From 13th – 19th June 2011 the beach volleyball matches will take place at Foro Italico in Rome, one of the largest and most prestigious event sites. More than 100,000 spectators and visitors are expected at the matches and the extensive supporting programme. The matches will also be broadcast on TV in more than 150 countries.

Of course, smart will also be on site during the World Championships. Spectators will have an opportunity to take test drives and enjoy an attractive side event programme together with lots of product-specific interaction at Foro Italico. In addition, smart branding on LED boards and other competition material will indicate the intensive support for the event.

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