smart car – fresh brand fusion

What happens when you bring together dynamic design from two of the world’s hottest brands? The answer is the smart fortwo Boxfresh – a fusion of smart car style and unique design interpretation from leading streetwear label Boxfresh.

From concept to reality

‘Ultra Cool’ is how most people described the Boxfresh Concept car when it was unveiled at the smart urban stage event in London earlier this year. The result of a new collaboration between smart and streetwear fashion specialist Boxfresh, it proved to be one of the hits of the two-week-long event.

The fashion firm’s creative team were given the opportunity style their smart fortwo by selecting bespoke options from the BRABUS tailor-made service including colours, textures and finishes. The result is an eye-catching fortwo with a distinctly Boxfresh design signature featuring sleek matt finish body panels incorporating the label’s graphics and branding.

The smart Boxfresh Concept is set to be one of the star attractions at this year’s smart festival. For more on this exciting new collaboration and the special edition smart fortwo Boxfresh due later this year, keep updated via Park & Read.

Click here to see the smart Boxfresh Concept in action. For more smart stories visit destinationsmart.co.uk or our official facebook page.

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