Future supermarket wins smart car award
smart car, future minds

smart car, future minds

We bet you’ll be just as chuffed as we are to find out that ‘The People’s Supermarket‘ has not only won the UK award, but also the global smart car future minds award. The London-based sustainable food cooperative just picked up the highly-regarded honour at this year’s International Motor Show in Frankfurt am Main – and they’re a very worthy winner.

A visionary project ‘The People’s Supermarket’ was initiated by a team including Kate Bull and Arthur Potts and offers city dwellers the chance to access healthy, locally-grown produce at affordable prices.

Following the smart urban stage event held across 11 European cities, the smart future minds award jury saw head of smart Dr. Annette Winkler sit alongside trend forecaster Lidewij Edelkoort, treehugger.com sustainability blogger Graham Hill and Norwegian artist Magne Furuholmen (he’s also the guitarist and keyboard player in a-ha, pop pickers!) All agreed that the winner perfectly captured the spirit of the award; the jury said, “The People’s Supermarket makes a positive contribution to urban life. The convincing concept helps people in cities to return to community values. It’s also about healthy food – and food is a subject that unites people around the world!”

Our very own Dr. Winkler added, “With the space-and resource-saving smart we have been making life in cities around the world a bit brighter and more flexible since 1998. ‘The People’s Supermarket’ has lots of things in common with smart: the project questions the status quo, improves the quality of life in cities and proves that less can often be more.”

In addition to the very-handy national and international competition prize money ‘The People’s Supermarket’ was presented with one of the first third-generation smart fortwo electric drive cars, which is the perfect city mobility solution for this future-focused team.

With the smart future minds award celebrating projects from the fields of society, design, architecture, media, science and mobility, ‘The People’s Supermarket’ was up against some pretty stiff competition from the 109 other smart entries. Even though there was only supposed to be one international winner, the jury also award financial support to ‘Calle de Diversion’ from Rome, a project which is focused on reviving traditional and inexpensive street games.

All of the 11 national smart future minds award winners, including the overall international winner ‘The People’s Supermarket’ and ‘Calle de Diversion’, will be on display from 15th-25th September at the smart urban stage next to the Frankfurt Trade Fair, and you can also see lots more on our smart urban stage Facebook page.

For more smart stories visit destinationsmart.co.uk or our official facebook page.

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